Our journey from an independent consultant to a lean, growing company, together with our Danish partner, employing 9 people, can say a lot about growth. Even though we always strive to focus on having a clear strategic intention, we sometimes seem to lack strategic documents, as we are quite a verbal company. Here is a collection of some of our updated documents that gives you an introduction to our current identity and strategy. It is also clear that this is just the reason why we are doing this, in order to rediscover our identity and build a clear new brand.

Presentations

https://docs.google.com/presentation/d/e/2PACX-1vT97bhb-dOVFV-JYLFhDpeMSKhORF91zzVzC_CQMFXaTx39PwAe4uZOZ3dHNr26ccNWd3h1TgIvRtMG/pubembed?start=false&loop=true&delayms=3000

https://docs.google.com/presentation/d/e/2PACX-1vSyD3kNdpMJlWvZX3r4sIzWy3B1d5xt_6o1S99wqqDsUgN_ffq6A5-3LPfbLOb8MqrrCOOAGiWTf36H/pubembed?start=false&loop=true&delayms=3000

https://docs.google.com/document/d/e/2PACX-1vTGxQSOrGxfszNkkC9rkqfj9FEdZi6FqqcHDLAlCF4JYud9S5cklasfcixIw8I3rN32BBlLX98b0TNG/pub?embedded=true

Strategy

Evolution Over Time (2026 Progression) Throughout 2026, Hallerud Consulting are fundamentally transformed its operational and business models, maturing from internal efficiency initiatives to fully scalable market offerings:

• H1 (Productization & Scaling): Building on this efficient foundation, the focus shifted to productizing offerings to enable faster scaling. The company successfully launched new scalable services, such as the Global Email Archive, while systematically expanding its network and social media reach. H1 also marked a strategic pivot from reactive support to proactive consulting. Operationally, the team introduced standardized Asana workflows and VSM contract processes while preparing for autumn rebranding and cultural initiatives.
• September (Strategic Transition): This progression has culminated in a definitive shift away from ad-hoc, project-based deliveries. Hallerud Consulting is now focused on providing scalable, resellable solutions and managed services, driven by highly automated internal processes and robust documentation.

Future Direction & Outlook Moving forward, Hallerud Consulting is strategically positioning itself as a leader in composable, personalized marketing automation, both in the hospitality and experience industry.

• Strategic Partnerships: The company will continue to rely on its unified partnership with Working Minds to handle complex technical implementations.
• Next-Gen Growth Drivers: Future growth will heavily leverage custom Oracle services designed to drive autonomous campaigns and advanced loyalty management, as well as modern cloud infrastructure, even though we focuses on Oracle Technology, we strive to be agnostic.
• Continuous Iteration: The overarching strategy remains rooted in a structured approach: identifying market insights, building long-term assets, automating wherever possible, and continuously iterating to stay highly relevant in the MarTech landscape.

Areas of Focuses

• Expanding in terms of people, projects, clients and countries we deliver to.
• Increase network size and social media reach while maintaining sustainable relations.